5 Designers Brands that are taking off

5 Designers Brands that are taking off

We have carefully selected some of the most exciting Asian designers that should be on your radar. Check out the next-generation Chinese brand that shakes the stereotypes of  the outdated and prejudiced "Made in China," the Korean label that conveys cultural richness that transcends kpop, and the gender-biased Japanese designers with a global outlook. give me. Susan Fang is a Chinese designer based in London and Shanghai. After graduating from the famous Central Saint Martins  in fashion, Fang honed his skills working at Celine and Stella McCartney. She founded the label in 2017, was a semi-finalist at the 2019 LVMH Awards, and was named one of the Forbes 30 Under 30 Asia in the arts category last year. She is also known for inventing "Airweave" technology.

This technique weaves multiple layers of fabric to create a unique grid-like pattern with excellent elasticity. The collection consists of optimistic colorful dresses  and accessories made of transparent bubble beads. One of the key pieces of the season, this dreamy midi dress features a crisp white fabric with pastel markers. The abstract pattern consists of layers of organza that the feathers peek into. Decorated with the brand's signature clear pearl, the mini crossbody bag is a limited edition  available only at FARFETCH and Browns. The fringed shoulder straps resemble dripping water, creating a magical, almost water-spirited aura. Samuel Yang from  Guangdong Province, China, founded SAMUEL GUÌYANG in 2015 after earning his master's degree in Central Saint Martins.

Samuel's life and work partner Eric Ritzen joined in 2017 and has been  a creative duo ever since. The label`s collections are minimalist and eclectic, with refined designs that combine creativity, sustainability and a focus on form, with details reminiscent of traditional Chinese dress. The Bat shirt jacket can be worn in different ways depending on your mood — the wide trenchlike lapels can be buttoned up as a classic collar, which makes it a perfect garment of the future. On the other hand, the highnecked jacket, with its Qipaostyle neck details, is elaborately tailored to accentuate the waistline. Powerful and sensual, it`s a fusion of Chinese tradition and modernity, reminiscent of Wong Kar Wai`s film `In the Mood for Love`, and of Hong Kong in the `60s, where the cultures of East and West met. Stand up straight and wear it with pride.

Founded by Teppei Fujita,  a fashion designer at Yojiyamamoto, Survam made its debut in Tokyo in the fall and winter of 2014. Since 2018, we have been developing our collection mainly in Paris, and we are steadily increasing our fans both in Japan and overseas. At the heart of the brand's design is the idea of ​​"clothes that will be part of you." Fujita focuses on complex tailoring and pattern making techniques, and adds details that create  playfulness and lightness. 

Japan is known for its gender-neutral social acceptance  in fashion. That's especially good for straight Sith men in "feminine" outfits. Needless to say, as a Japanese designer, Fujita does not prioritize unisex personality or take an over-the-top approach, but there are no gender-specific design restrictions. “Even in an uncertain world, you need to be confident, dress your favorite clothes  and move on.” 
 One of the key elements of the Spring / Summer 2021 collection was the  use of unexpected colors. .. The tailored style in neutral colors such as gray and black is accented with a pale pink lining and bold contrast panels peeking through the hem. Black,  often regarded as a "dark" color, was used to create thin, feather-light shirts that allow light to pass through and buzz in the wind. The perfect item for summer layers.

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